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Lions Business
All Services
SEO Optimisation

Your business,
found on Google.

We combine technical SEO, on-page optimisation, content strategy and authoritative link building to move your pages up Google and keep them there. From fixing crawl and indexing issues to targeting the keywords your customers actually search, we build a compounding organic engine that grows traffic and leads steadily.

Platforms

We use the best
SEO tools in the market.

Ahrefs, Semrush, Google Search Console — we use enterprise-grade tools to find the exact opportunities that move your rankings.

Google Search

Google Search

We optimise for Google's ranking algorithms — technical SEO, Core Web Vitals, E-E-A-T signals and structured data — so your pages appear exactly where your customers are searching.

Core Web VitalsStructured DataSearch ConsoleE-E-A-TFeatured Snippets
Google Analytics

Google Analytics

GA4 setup, event tracking, custom dimensions and conversion funnels — so every organic visit is attributed correctly and you can see exactly which pages drive revenue.

GA4 SetupEvent TrackingFunnelsCustom ReportsAttribution
Ah

Ahrefs

Keyword research, competitor gap analysis, backlink audits and rank tracking — we use Ahrefs to find the exact opportunities that will move your rankings fastest.

Keyword ResearchBacklink AuditRank TrackingGap AnalysisContent Explorer
Se

Semrush

On-page optimisation, technical audits, position tracking and content planning — Semrush data drives our keyword strategy and helps us benchmark your progress against competitors.

Site AuditPosition TrackingOn-Page SEOContent PlanningCompetitive Intel
Cloudflare

Cloudflare

CDN caching, image optimisation, edge performance and security headers — Cloudflare is how we push Core Web Vitals into the green and keep page speed scores above 95.

CDN CachingImage OptimisationEdge PerformanceSecurity HeadersWorkers
Next.js

Next.js

When technical SEO requires a rebuild, we use Next.js — SSR, ISR, metadata API, sitemaps and robots.txt all built in — so your site is search-engine-friendly by architecture.

SSR / ISRMetadata APISitemapsRobots.txtOpen Graph
What We Deliver

Full-spectrum SEO.

✦

Technical SEO Audit

Full crawl analysis — broken links, redirect chains, duplicate content, missing meta tags, canonicalisation issues and Core Web Vitals — with a prioritised fix list.

✦

Keyword Strategy

In-depth research identifying high-intent keywords your competitors rank for but you don't — mapped to pages, content gaps and new landing pages.

✦

On-Page Optimisation

Title tags, meta descriptions, heading structure, internal linking, schema markup and content rewriting to align each page with target keywords and intent.

✦

Core Web Vitals

LCP, FID/INP and CLS fixes — image compression, lazy loading, font optimisation, layout stabilisation — pushing your scores into Google's 'Good' range.

✦

Content SEO

Topic cluster planning, long-form content briefs and optimised articles that build topical authority and earn organic traffic month after month.

✦

Link Building

White-hat outreach campaigns, digital PR and broken-link reclamation to earn high-authority backlinks that move your domain rating and rankings.

✦

Local SEO

Google Business Profile optimisation, local citations, review strategy and geo-targeted content for businesses competing in specific cities or regions.

✦

SEO Reporting & Tracking

Monthly reports with rank movements, traffic trends, conversion data and next-month priorities — clear metrics tied to business outcomes, not vanity stats.

Our Principles

How we think about
ranking your business.

SEO that lasts is built on fundamentals — not tricks that work for 90 days and then get you penalised.

01

Intent Before Keywords

Ranking for the wrong keywords is worse than not ranking at all. We start with what your customers actually search when they're ready to buy — and build strategy from there, not from keyword volume alone.

02

Technical First

Content and links can't fix a broken foundation. Before we write a word or build a link, we ensure your site is crawlable, indexable, fast and free of technical issues that suppress rankings.

03

Long-Term Compounding

SEO is not a short-term channel. We build assets — content, backlinks, authority — that compound month on month. We won't promise page-one rankings in 30 days; we will promise sustainable growth.

04

Transparent Measurement

No black-box reports. Every tactic is tied to a metric — rankings, impressions, clicks, conversions, revenue. You always know exactly what we did, why, and what it produced.

Our Process

How we deliver.

01

SEO Audit

We crawl your entire site, analyse your backlink profile, benchmark competitors and identify the highest-impact opportunities — technical, on-page and off-page.

02

Keyword Research

Deep keyword mapping across your products, services and content — identifying intent clusters, volume, difficulty and the gaps your competitors have left open.

03

Strategy & Roadmap

A 6-month prioritised plan: which technical fixes first, which pages to optimise, which content to create, which links to build — and the expected impact of each.

04

Implementation

We work directly in your CMS or codebase — on-page fixes, schema, sitemaps, speed improvements, content publication and internal linking done for you.

05

Link Acquisition

Outreach-based link building to authoritative sites in your niche — digital PR, resource page links and guest content that builds domain authority sustainably.

06

Review & Iterate

Monthly reporting on rank movements, traffic and conversions. We review what's working, adjust priorities and plan the next month's activities based on real data.

Results

Rankings that
drive real revenue.

3.2×

Avg. Organic Traffic Growth

67%

Clients Reach Page 1 in 90 Days

48%

Avg. Conversion Rate Increase

12+

Industries Ranked

Case Studies

Work we're proud of.

Halcyon Legal
01
Legal Services

Halcyon Legal

From page 4 to position 2 for 'business immigration solicitor London' — organic leads up 240% in 5 months through technical fixes, content clusters and authority link building.

MedSupply Co.
02
B2B E-Commerce

MedSupply Co.

Product category pages restructured and schema-marked — Google Shopping impressions up 180%, organic revenue grew from £12k to £47k monthly within 6 months.

Verdant Stays
03
Travel & Hospitality

Verdant Stays

Local SEO for 14 UK property locations — Google Business Profiles fully optimised, local pack rankings achieved across all locations, direct bookings up 60%.

Technologies

12+ tools,
one team.

Enterprise SEO tools, performance platforms and modern CMS expertise — everything needed to rank and keep ranking.

SEO & Analytics Tools

Google
Google
Ah
Ahrefs
Se
Semrush
GA4
GA4

Performance & CDN

Cloudflare
Cloudflare
Vercel
Vercel
Next.js
Next.js
Webpack
Webpack

CMS & Platforms

WordPress
WordPress
Shopify
Shopify
Webflow
Webflow
TypeScript
TypeScript
Testimonials

What clients say.

“In 5 months they moved us from page 4 to position 2 for our most valuable keyword. The organic leads have completely changed the economics of our client acquisition.”

JW

James Whitfield

Managing Partner, Halcyon Legal

“Our organic revenue went from £12k to £47k a month. The ROI on SEO was clearer than any paid channel we'd ever tried. We wish we'd done this two years earlier.”

PS

Priya Sharma

Head of Growth, MedSupply Co.

FAQ

Common questions,
honest answers.

Ask a question
How long does SEO take to show results?

Technical fixes and on-page optimisation can improve rankings within 4–8 weeks. Significant organic traffic growth typically takes 3–6 months, and new sites or highly competitive keywords can take 6–12 months. We set realistic timelines upfront and show progress metrics from month one, so you're never in the dark.

How much does SEO cost per month?

It depends on competitiveness and how much content and link work the plan needs. A local business targeting a city is a very different budget from a national e-commerce brand. We scope a plan to your goals and are upfront that under-funded SEO tends to waste money rather than produce slow results.

What is local SEO and do I need it?

Local SEO gets you into Google Maps and the local pack for searches near you — Google Business Profile, consistent business listings, local keywords and reviews. If customers find you by area (clinics, salons, restaurants, trades, agencies), it's usually the highest-return SEO you can do.

What's the difference between SEO and Google Ads?

Google Ads puts you at the top immediately but you pay per click, and traffic stops the moment you stop paying. SEO builds organic rankings that compound and keep working. The two combine well, but SEO delivers the better long-term return for most businesses.

What is technical SEO?

Everything that affects whether search engines can crawl, understand and rank your site: site structure, indexing, schema markup, sitemaps, mobile usability and page speed. It's the foundation — and it overlaps heavily with our website optimization work.

Will you guarantee page-one rankings?

No. Any agency guaranteeing specific rankings is either misleading you or targeting keywords so uncompetitive they carry no value. We guarantee transparent effort, measurable progress and clear reporting — and our results speak for clients who commit to a proper engagement.

Do you do link building, and is it safe?

Yes — white-hat only. We build links through outreach, digital PR, broken-link reclamation and genuine guest content on relevant sites. No PBNs, no link farms, no shortcuts that get you penalised later.

Do you do SEO for e-commerce stores?

Yes — product and category page optimisation, structured data for rich product results, internal linking and fixing the duplicate-content problems that plague large catalogues. We work across Shopify, WooCommerce and custom stores.

Can you work with our existing website or CMS?

Yes. We work with WordPress, Shopify, Webflow, Squarespace, custom Next.js sites and most other platforms. We can make changes directly or provide detailed implementation briefs for your developer — whichever suits your team.

What happens after we stop the SEO retainer?

Rankings don't disappear overnight — good SEO has lasting value. We document everything so your team can maintain it. Most clients continue on a reduced retainer for monitoring and link building, since competitors keep working even when you stop.

Get In Touch

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big project.

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Email uscontact@thelionsbusiness.comCall us+91 77450 77 198
LocationRemote-first · 5 countries
Response timeWithin 24 hours
AvailabilityMon – Fri, 9am – 6pm
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