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Lions Business
All Services
Branding

A brand that's
remembered.

We build brands that mean something — from sharp strategy and distinctive logo marks to complete identity systems and brand guidelines your whole team can follow. Every decision is rooted in research and every detail built to last, with colours, typography and a voice that make you instantly recognisable everywhere.

Tools & Platforms

Industry-standard tools,
expert hands.

We use the same professional tools as the world's best brand studios — so your files are always future-proof and portable.

Adobe Illustrator

Adobe Illustrator

Our primary tool for every logo, mark and vector asset. Illustrator gives us infinite scalability — every file works perfectly from a favicon to a billboard.

Logo DesignIcon SetsVector ArtworkPrint AssetsBrand Marks
Adobe Photoshop

Adobe Photoshop

Every photo, texture and visual asset retouched and composed to brand standard — from campaign imagery to product shots and packaging mockups.

Photo RetouchingPackaging MockupsCampaign ImageryTexture & PatternPrint Artwork
Canva

Canva

We set up a fully branded Canva workspace for your team — social templates, presentation decks and digital assets they can edit themselves without breaking the brand.

Social TemplatesPresentation DecksDigital AdsEmail BannersTeam Brand Kit
Figma

Figma

Where brand systems come to life — we build complete identity systems, style guides and component libraries in Figma so your team can use your brand with ease.

Brand SystemsStyle GuidesUI ComponentsPrototypesCollaboration
Adobe InDesign

Adobe InDesign

Print-perfect layouts for brand guidelines, brochures, packaging and everything that needs to look flawless when it comes off the press.

Brand GuidelinesBrochuresPackagingStationeryAnnual Reports
Miro

Miro

Our brand strategy workshop tool — competitor mapping, audience personas, brand positioning and visual mood boarding all happen collaboratively in Miro.

Brand StrategyCompetitor AuditMood BoardsAudience MappingWorkshop Facilitation
What We Deliver

Everything your brand needs.

✦

Brand Discovery

A deep-dive workshop to uncover your story, values, audience and competitive position before a single concept is sketched.

✦

Logo & Mark

Multiple concepts, refined to the strongest option — delivered in every format you'll ever need (SVG, PNG, PDF and more).

✦

Colour Palette

A strategic colour system with primary, secondary and neutral tones — complete with HEX, RGB and CMYK values.

✦

Typography System

Carefully chosen typefaces that express your brand personality, with scale, weight and hierarchy all defined.

✦

Brand Voice & Tone

Clear guidelines on how your brand speaks — from headlines to social captions — so every word sounds like you.

✦

Brand Guidelines PDF

A comprehensive, beautifully designed brand book your team, agencies and suppliers can all work from.

✦

Digital Asset Pack

Social media kits, email signatures, presentation templates and every digital asset you need on day one.

✦

Full IP Ownership

Every file, every source asset, every font licence recommendation — 100% yours. No royalties, no lock-in.

Our Principles

How we think
about branding.

Strong brands aren't accidents. Here's the thinking that drives every branding decision we make.

01

Strategy Before Style

We never open Illustrator before we understand your business. Every creative decision is rooted in strategy, not aesthetics.

02

Distinctive Over Pretty

A brand that blends in is a brand that loses. We design for differentiation — marks and systems that own their space.

03

Built to Last

Trends fade. We create timeless identities that stay relevant for years — not just until the next redesign trend hits.

04

Systems Thinking

A logo is just the beginning. We build complete brand systems that scale consistently from a business card to a billboard.

Our Process

From blank canvas to bold brand.

01

Discovery

Brand workshop, competitor audit and audience deep-dive. We learn everything about your business before we design anything.

02

Strategy

We define your positioning, personality, voice and values — the strategic foundation every visual decision is built on.

03

Concept

Multiple logo concepts and visual directions presented, each rooted in your strategy. You pick the direction that feels right.

04

Refinement

We perfect every detail of the chosen direction — spacing, weight, colour, proportion — until it's exactly right.

05

Brand System

Logo variations, colour palette, typography, iconography and photography style — a complete visual identity built out.

06

Handoff

Brand guidelines PDF, all file formats and a full asset library delivered. Ready to use everywhere, immediately.

Results

Brands that
deliver results.

120+

Brands Built

15+

Industries

3–5w

Avg. Delivery

100%

IP Ownership

Case Studies

Brands we're proud of.

Aurea Coffee
01
F&B Brand

Aurea Coffee

Full rebrand that tripled wholesale orders and landed listings in 40+ independent cafés.

Vesper Finance
02
Fintech

Vesper Finance

Premium brand identity that helped close a £2M seed round — investors cited brand as a key trust signal.

Movu Studios
03
Creative Agency

Movu Studios

Distinctive visual identity for a motion studio that now commands 3× their pre-rebrand day rates.

Our Toolkit

Professional tools,
expert hands.

Industry-standard creative tools — used by the world's best brand studios.

Design & Identity

Illustrator
Illustrator
Photoshop
Photoshop
Figma
Figma
InDesign
InDesign

Strategy & Research

Miro
Miro
Notion
Notion
Hotjar
Hotjar
Google Analytics
Google Analytics

Motion & Digital

After Effects
After Effects
Canva
Canva
Framer
Framer
Premiere Pro
Premiere Pro
Testimonials

What clients say.

“Our rebrand completely changed how investors and customers perceived us. The strategy work alone was worth every penny.”

OH

Olivia Hart

Founder, Vesper Finance

“They didn't just design a logo — they built us a brand. Our team finally knows exactly how to show up consistently everywhere.”

JO

James Okafor

Creative Director, Movu Studios

FAQ

Common questions,
honest answers.

Ask a question
What's the difference between a logo and a brand identity?

A logo is one element of your brand identity. A full identity includes the logo, colour palette, typography, imagery style, tone of voice and usage guidelines — everything needed to present your business consistently across a website, packaging, social and print.

How much does a brand identity cost?

A logo-only package sits at the lower end; a full identity system with guidelines, templates and digital assets costs more because it covers considerably more ground. We quote a fixed price after understanding what you actually need — often less than clients expect.

Can you just design a logo without the full brand system?

Yes — we offer logo-only packages. That said, we always recommend at minimum a colour palette and typography guide alongside it, otherwise the logo gets applied inconsistently and the brand never actually forms.

How long does a full brand identity project take?

A logo plus core identity typically takes 3–5 weeks. A full brand system with guidelines, templates and digital assets runs 5–8 weeks. Strategy work at the start is what makes the rest go quickly.

Do you design the website to match the new brand?

Yes — that's usually the most important application of a new identity. Our web development and UI/UX design teams take the brand straight into the site, so it launches as one coherent thing rather than a logo bolted onto an old design.

What if I don't like the initial concepts?

Concepts are presented with the strategy and rationale behind each one, so the conversation is about fit rather than personal taste. We include two rounds of revisions to refine toward the right result, and in practice the strategy groundwork means we rarely need them all.

Can you rebrand an existing business?

Absolutely — rebrands are some of our most impactful projects. We audit what's working, deliberately preserve the brand equity worth keeping, and build something stronger around it rather than throwing away recognition you've already earned.

What files do I actually receive?

Vector logo files in every format you'll need (SVG, EPS, PDF, PNG), colour codes for print and screen, licensed fonts or web-font guidance, and a brand guidelines document. Everything is organised so a printer, a developer or a freelancer can use it without asking us.

Can you design packaging, print and social assets?

Yes — packaging, business cards, brochures, signage, social templates and pitch decks are all part of what we produce. Applying the identity across real touchpoints is where a brand actually becomes recognisable.

Do I own the files and IP after delivery?

100%. All source files, vector artwork and intellectual property transfer to you on final payment. No royalties, no recurring fees, no lock-in.

Get In Touch

Start your next
big project.

Have an idea or a challenge? Tell us about it — we'll get back to you within 24 hours with a clear plan forward.

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Email uscontact@thelionsbusiness.comCall us+91 77450 77 198
LocationRemote-first · 5 countries
Response timeWithin 24 hours
AvailabilityMon – Fri, 9am – 6pm
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